At the same time, Covid-19 struck, we were in the process of adding our fourth store in Middleville. Local auctions completely shut down but we were able to purchase inventory from online auctions. We invested heavily into commercial inventory during the shutdown and stocked our Caledonia lot with almost 100 commercial vehicles. Once the economy opened back up, we saw a huge demand for these types of vehicles, so we went for it!
We previously sold around 30 to 40 vehicles a month – half of those being commercial vehicles. Since Covid, we sell 50-60 vehicles on a monthly average, with almost 45 being driven primarily for commercial use!
Our Caledonia lot looks quite different now – it’s loaded with white vehicles ready to be put into service. We stock nearly 60 commercial vehicles ready for sale at any given time.
We’ve learned that specializing in commercial vehicle sales creates a big advantage for our customers. Often one company buys multiple vehicles at a time. We’re working on creating a ‘one-stop-shop’ for companies looking for service vehicles at huge discounts. We plan to expand this part of our business in the coming months and years.